General Backstory
I've been fortunate to have worked at some of the more creatively distinguished advertising agencies, on staff and freelance, winning awards across all mediums. Along the way I've guest lectured at SVA, Michigan State, and North Carolina State universities, written for Communication Arts, been honored to judge half a dozen shows and serve as CCO for an innovative DaaS company.
Backstory Details
2013 through today
Writing, creative directing, strategic development. I've identified new segments and product concepts for the sports and nutraceutical markets. Created a global brand concept designed to advance women's equality, spanning multiple industries. Communications Strategy development work for iTrek Israel and Food for Thought. I worked in conjunction with Michigan State University to develop an integrated marketing platform. Penned campaigns for Standard & Poors, Newfoundland and Labrador tourism, the College of the North Atlantic, GE Healthcare Life Sciences, Singapore Business Development, and a summer-long email campaign for ad:tech NYC.
2010 – 2013 CHIEF CREATIVE OFFICER, EXTERNAL IT
Ran the research and wrote the communications strategy. Creative directed a new identity program. Wrote and creative directed print ads, brochures, white papers, newsletter, press releases, search ads, landing pages, websites, trade show displays, pitch proposal. (inhale) Directed client testimonial and trade show videos. Teamed with an interior designer to internally highlight the company values, while helping to close sales. Created integrated marketing campaign concepts. Creative directed UX, UI for OS33 app and website, along with a new OS33 identity. Worked with CEO and CTO on innovative end-user, cloud desktop concept.
Results: In just the first six months of Brand Reinvention the close rate tripled among qualified leads. New clients were, on average, over twice as large as those we were already serving.
1995 - 2010 FREELANCE ADVERTISING WRITER / Projects CD
Accounts [ abbreviated list ]
apple, bermuda, changingthepresent.org, crunch fitness, foster's beer, hershey's, ibm, intel, ireland tourism, jaguar, miller lite, perrier jouet, radio oxi-gen, saab, samsung, schroeder's soloman smith barney, scotts, sony, sundari, wolverine
AGENCY STAFF and Contract POSITIONS
ad:tech, arnold, ath, changingthepresent.org, ddb, doner, doremus, east house, food for thought, havas, jwt, mccann, tbwa, mckinney, merkley, ogilvy, radio oxi-gen, riney, shearman & sterling, sundari, y&r
AWARDS
communication arts, chicago film festival, clios, interactive media awards, effies, one show, webby awards
Design: Karolina Pietrynczak Development: Island@Onedotover